ABOUT
It’s about the ART!
A nice website design showcases the art!
Greg Colley is an art dealer first, but he’s always enjoyed building art websites. In the year 2000, he designed and built his first website, www.GregColley.com. In 2003, he designed CaliforniaArtCompany.com, his online art gallery website, which has been in operation for over 20 years.
California Art Company, LLC
Since 2003, California Art Company has operated as an art dealer, buying and selling early California Impressionism and Plein Air paintings, as well as post-war Abstract Expressionism and modern art by American artists.
Sourcing artworks in the secondary market has always been highly competitive. With art dealers and auction houses competing eagerly for high-quality examples, California Art Company realized in the early 2000s that we needed to establish a competitive online presence.
Focus on SEO
In 2010, California Art Company, as part of a search engine optimization (SEO) strategy, in conjunction with the SEO strategy of the www.CaliforniaArtCompany.com website, built 50 websites, utilizing the names of deceased artists as the domain names for each. The goal was to attract private sellers of early California paintings to contact the California Art Company to sell their paintings. That's how we got started with SEO!
Greg Colley has been utilizing SEO best practices for over 15 years, and www.CaliforniaArtCompany.com often ranks organically in the top three Google search results for its primary key phrases. Today, California Art Company continues to operate as an art dealer, also offering art advisory services to private clients, as well as dealer and web services to art businesses. To read more about Greg Colley's art career, please visit our About page at www.GregColley.com.