Art Website Designs for the Art Industry

Website Designs for Artists, Art Dealers and Galleries, Art Advisors and Consultants, Conservators, Framers and All Art Professionals

Art Websites Curated by an Art Professional!

With over 20 years of experience as an art dealer, including building art websites for our own art businesses since 2003, we can assist artists and art professionals with firsthand art business experience to collaborate, design, and build your BEST ART WEBSITE!

In Collaboration With

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California Art Company

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Greg Colley Art Services

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In Collaboration With + California Art Company + Greg Colley Art Services +

We understand the Art Business because we’re in the Art Business!

Focus on your website design without spending money on the designer's clock explaining the art business.

California Art Company has been in business operating as an American art gallery since 2003.
Greg Colley Art Services provides art services to art collectors, secondary market art sellers, art dealers and art professionals.
Bulding art websites since 2003, it’s become a passion for Greg Colley. Since we specialize exclusively in art websites, we feel we have a specific website design advantage when it comes to designing art websites.

Showcase Your Art+Work

Whether you are showcasing your artwork or managing an art business, it is essential to have a website that communicates quality and professionalism, embodying the essence of fine art.

Website Design with Art Credentials

Our years of experience in the art business can help you save time and money designing your new art website.

We know how to optimize online art photography, select optimal art industry SEO keywords, and use art terminology that discerning collectors appreciate. At BestArtWebsite.com, we understand art website strategy because we've been practicing it ourselves for over 20 years.

Best Art Website Design for Artist's and Art Professionals

It’s
about
the
ART!

About Us and Our Strategy For Your Best Art Website Design

BestArtWebsite.com is an integration of CaliforniaArtCompany.com and has been permitted by the state of California as an art dealer and art consultant since 2003. In 2010, California Art Company became California Art Company, LLC. Greg Colley is the Managing Member of the company. He offers art advisory services to private individuals and art professionals in addition to fine art sales of California and American fine art. A more comprehensive overview of our Art Advisory and Dealer Services can be viewed at GregColley.com.

Art Websites

Greg Colley started building art websites in 2003, launching his first website, AntiqueFineArt.com, which in 2004 was changed to CaliforniaArtCompany.com.

In 2010, California Art Company, as part of a search engine optimization (SEO) strategy, in conjunction with the SEO strategy for the California ArtCompany website, built 50 art websites, using the names of deceased artists as domain names for each individual website. The goal was to attract private sellers of early California and American paintings to contact the California Art Company to sell their paintings. That's how we got started building art websites and SEO!

Greg Colley has been using SEO best practices for over 20 years, and CaliforniaArtCompany.com often ranks organically at or near the top of Google search results for its primary keywords, keyphrases, and Answer Engine Optimization (AEO) searches.

Strategy for Your Best Art Website

Art websites are best when they are simple, clean, and easy to navigate. A minimalist design showcases the artwork and the artist or art professional. For artists, the website should highlight their art. For art professionals, it should communicate clarity, credibility, and authority.

Art Website Appearance

A modern art website with strong images keeps the focus on the art, while an art business website keeps the focus on the art professional, not the website's design. Traditionally, many art website designs mirror the gallery "white box" strategy: showcasing the art without flashy distractions or clutter.

Most well-designed websites follow the 60-30-10 color rule, limiting colors to keep the design clean and the calls to action clear.

Art Website Structure

Clear, well-worded headings, concise, grammatically correct writing, and adequate spacing between sections, images, and elements provide a well-designed art website.

Easily readable, well-structured content supports search engine optimization (SEO) and greater accessibility. Use clear headings and strong SEO keywords without text clutter.

Search Engine Optimization and Accessibility

Accessible website designs look great and align with art website best practices and accessibility standards.

Readable sans-serif fonts and descriptive, natural (not stuffed) keyword content help search engines find your site and help customers read it easily.

The Call to Action and Conversion Goal

Each website owner and web designer should collaborate to define one primary website design goal: converting visitors into customers. Use one clear call to action throughout the website, such as a link button with the 10 percent accent color, to prompt calls, emails, or purchases.